October 12, 2023

Jeddah Central: First Real Estate Development to Receive Esteemed EFQM Organizational Excellence Recognition

Jeddah Central Development Company (JCDC), a company wholly owned by the Public Investment Fund (PIF) and the master developer of the Jeddah Central destination, has achieved a prestigious 4-star recognition for its outstanding organizational performance from the European Foundation for Quality Management (EFQM). This esteemed recognition makes JCDC the first real estate development company to earn this award. The awarding took place during the conclusion of the organization's 2nd Middle East summit held in Abu Dhabi.


This milestone celebrates Jeddah Central Development Company's commitment to maintaining the highest standards of organizational excellence, particularly through its adoption of the globally renowned EFQM model. The EFQM model places a strong emphasis on achieving sustainable results, guided by key criteria: vision and strategy, fostering a robust organizational culture, creating lasting and sustainable value, and driving performance and transformation.


Eng. Ahmed Al Sulaim, Chief Executive Officer of Jeddah Central Development Company, expressed his pride in this significant accomplishment, underscoring the company's dedication to upholding the highest standards of institutional excellence and quality across all its operations. He extended his appreciation to the dedicated employees whose unwavering efforts and dedication have significantly contributed to this success.


Al Sulaim emphasized the broader implications of this certification, noting that it bolsters the company's credibility among local and international partners and investors. He added: “At Jeddah Central Development Company, we aspire to be leaders in institutional excellence, setting an example in implementing the best local and global professional practices. We remain committed to enhancing our capabilities and improving performance in alignment with Saudi Vision 2030 and its three main pillars: a vibrant society, a thriving economy, and an ambitious nation.


Mr. Omar Al Senayen, Chief of Staff at Jeddah Central Development Company, actively participated in the summit, contributing to a panel discussion titled "The Benefits of Adopting the EFQM." During the discussion, he provided insights into the company's journey in obtaining the certificate of recognition for institutional excellence and shared expertise on governance and best institutional practices with fellow panelists. This session highlighted the unique institutional strengths that set Jeddah Central Development Company apart as one of the leading development companies dedicated to creating destinations that enhance the quality of life and foster continuous improvement.


Jeddah Central Development Company, established in 2019, is the master developer of "Jeddah Central", a destination spanning over 5.7 million square meters. It aims to be the vibrant heart of the city and a model for destinations that enrich and support the national economy and enhance the quality of life in Jeddah and the Kingdom of Saudi Arabia. Jeddah Central will take advantage of its unique geographical location on the Red Sea coast and its proximity to the cities of Mecca and Medina, which are visited by millions of visitors, including Umrah performers, and Hajj pilgrims from around the world throughout the year. The first phase of the destination, which is being implemented in three stages, is set to be completed by the end of 2027.