Saudi Arabia's Jeddah Central Development Company (JCDC), a wholly owned company of the Public Investment Fund (PIF) and the master developer of the Jeddah Central development, joined the European Foundation for Quality Management (EFQM) as a Diamond member.

This step highlights JCDC's commitment to excellence, continuous improvement, and innovation, capitalizing on the recent recognition of being awarded the “2022 PIF Partner’s Organizational Excellence Award”.

As a Diamond member, JCDC joined a select group of public and private sector organizations from around the world, sharing a common vision and commitment to organizational excellence and quality. This membership will support JCDC's development journey by implementing best practices, global standards, operational improvements, and governance while enhancing performance levels.

JCDC will also benefit from attending various conferences and seminars organized by EFQM and facilitate the exchange of expertise and knowledge among member companies. Russell Longmuir, CEO, EFQM said “With this agreement and the commencement of the EFQM-JCDC continuous improvement program, we are delighted to share EFQM’s commitment to helping the most innovative and transformative companies outperform.

We are also pleased to highlight our continued contribution to working with Saudi Arabian organizations.” Established in 1989, EFQM is a not-for-profit, Membership Foundation. For both the public and private sectors and has more than 300 members from various entities, JCDC is the master developer of the Jeddah Central development, established in 2019 to oversee the operations of the development. Its aim is to contribute towards PIF’s objectives of diversifying the national economy, creating more job opportunities for Saudis, and developing crucial business sectors including real estate, hospitality, services, and retail, among many others. The expansion activities are in line with the directives of Vision 2030 that call for diversification of the Kingdom’s economy.